HOPELESSLY YELLOW IS A STUDENT-LED DIGITAL MEDIA BRAND PROMOTING MENTAL WELLNESS THROUGH STORYTELLING, ART, MUSIC, AND CULTURE. AS PRESIDENT OF CREATIVE & DESIGN, I LEAD VISUAL STRATEGY, OVERSEE A TEAM OF 10+ DESIGNERS, AND MAINTAIN A COHESIVE BRAND EXPERIENCE ACROSS PLATFORMS. THROUGH SCALABLE DESIGN SYSTEMS AND CROSS-FUNCTIONAL COLLABORATION, I SUPPORT THE BRAND’S GROWTH AS IT EXPANDS TO NEW CAMPUSES NATIONWIDE.